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Revision 6 (Sarah Zaranek, 09/20/2022 03:10 PM) → Revision 7/10 (Sarah Zaranek, 10/03/2022 09:19 PM)

h1. User Personas  
 *NOTE -- THESE ARE VERY OLD PERSONAS FROM THE ORIGINAL DEVELOPMENT OF ARVAODS.    THIS NEED TO BE TRIMMED, UPDATED AND FOCUSES FOR WB2 WORK.* 

 h2. Ingrid the Informatician  

 h3. Titles 

 Computational Biologist, Statistician, Informatician  

 h3. Background 

 Ingrid has PhD in genomics, computational biology, systems biology. She also has training in statistics and mathematics. Some understanding of software programming. Ingrid has strong training in biology and a deep understanding for how biology works.  

 She works in a bioinformatics, biology or genetics laboratory. She works alone, but usually has other informaticians, biologists and geneticists in the same lab. She may recommend or evaluate tools but does not normally have budget authority.  

 She knows Python and R, and is most comfortable in one of these languages for most of her analytical work. Likely some exposure to other general purpose languages (Perl, shell scripting) and stats/math languages like Matlab. 

 h3. Personality 

 Core motivation is to make discoveries which can be published or delivered as new products. She is highly independent and wants to have the freedom to do what she wants to do. Ingrid is a tinkerer and is constantly iterating and trying new things.  

 Ingrid is an analytical problem solver. She is focused on solving biological or genetic problems. For Ingrid, tools are there to get to results and to answers of hard questions about biological and biomedical problems. 

 She is not interested in hardcore technical development, scalability or creating production software systems.  


 h3, Needs Matrix  


 Pain 
 Aspiration 


 Expressed 
 Storage space 
 Big data complexity 
 Slow computations 
 Limited time 
 Wasting time on computing 
 Make a discovery 
 Spend time on biology 
 Independence 


 Latent 
 Provenance 
 Don’t understand big data 
 Don’t get fault tolerance 
 Learning new languages 
 Respect 
 Credit for work 
 Translating discovery to med 



 h2. Deepak the Developer 


 h3. Titles 

 Developer, Application Developer, Software Engineer 

 h3. Background 

 Deepak has a degree and training in computer science. Regardless of training, in this role Deepak is doing applied work creating applications and systems. Deepak works in an IT team. He is responsible for building and maintaining systems for internal users within their organization. 

 Likely program in Java but may also be a Dot NET developer. (Not sure if he knows PHP or Ruby.)  
 
 h3. Personality 

 Deepak is smart. He’s an orderly and systematic problem solver. He works with a team and takes direction easily from his manager. As developers go, he is relatively conservative and likes to work with established technologies that he already knows.  

 In general, his manager or an architect on the team makes the technology choices. Deepak isn’t the first to jump on the latest and greatest technologies, but wants to be well informed and do good work. He doesn’t want his skills to fall behind in the job market. He likes to work 9-5. 

 Deepak likes to learn in a structured way through training and certification programs. 


 h3, Needs Matrix  


 Pain 
 Aspiration 


 Expressed 
 Working with big data 
 Understanding biology 
 Having to abandon known tools  
 Failing to deliver projects 
 Wasting time on infrastructure issues 


 Rapid development 
 Get a promotion 
 Happy “customers” 
 Work life balance 


 Latent 
 Maintaining too much technology stack 

 Using the wrong technology and getting stuck 

 Working too hard 


 Not looking bad 
 Feel like making a difference 
 Job security 


 h2. Alex the Administrator 

 h3. Titles 

 System Administrator, IT Manager, Orvos Administrator, Developer, Lab Manager 

 h3. Background 

 Alex is technical. His training may not be formal technical CS training. He is not a software programmer but he can do some scripting work. He has some networking certificate and a Linux administrator certificate.  
 Alex is respected in the organization for being good at managing projects and keep operations running smoothly. The other people in the lab depend on him for the distribution of resources, but when there conflicts he turns to his manager (usually an Executive) to reconcile differences. 

 He may work in the lab, departmental IT, or in central IT that supports labs in the institution.  

 h3, Personality 
 Alex is a very task oriented person. He likes clear processes and organization. He tries to keep people happy. He is generally not a risk taker. Alex likes to learn as he goes by solving specific problems as they come up. He is the person who calls support or goes to the support forums. 


 h3. Needs Matrix  

 Pain 
 Aspiration 

 Expressed 
 Systems going down 
 Unhappy users 
 Surprises 
 Hard to use admin 
 Security breaches 
 Wasting 
 Happy users 

 Latent 
 Doesn’t understand system 
 Job security 
 Respect 


 h2. Don Datacenter 


 h3. Titles 

 Network Administrator, System Administrator, IT Tech, System Consultant 

 h3. Background 

 Don is self taught in doing network work and system administration. He’s always liked to hack with hardware. He was the person that you’d call if your computer wasn’t working or you couldn’t get your wireless set up.  

 Out of school he started out working in an IT department and learned on the job how to manage systems. 

 h3. Personality 

 Don is thoughtful and feels a high degree of responsibility for ensuring that the equipment he is responsible for is working. He is a highly reliable and careful person. He doesn’t like bullshit, because in his job things work or don’t work and it’s usually pretty clear. If something doesn’t work, he’d expect that the vendor will provide good support.  

 Don is protective of the systems that he runs and enforces rules and requirements.  

 h3. Needs Matrix  

 Pain 
 Aspiration 

 Expressed 

 People not unhappy 
 Unreliable  
 Unpredictable systems 
 Hard to trouble shooting 
 Black boxes they can’t fix 
 Equipment that breaks 
 Equipment that’s hard to repair 
 Things that don’t integrate with SMS 

 Not being hassled 

 Latent 
 Have someone else sys admin cloud 

 Job security 



 h2. Carl the Clinician 

 h2. Titles 

 Medical Geneticist, Oncologist, Pathologist 

 h2. Background 

 Carl has a MD and/or a PhD, and probably works at a major academic medical center where he conducts clinical research. Carl’s research is funded by a mixture of the profit from clinical care and grant money. Even though it may not be the focus of Carl’s life, Carl takes his research seriously: being cited and being published are important to him. 

 h2. Personality 

 Carl is a workaholic, but motivated more by prestige than by money. On the clinical care side, Carl is very risk-averse and won’t try untested methods. On the research side, Carl is a risk seeker and wants to be published in the most visible and prominent journals. 

 h2. Needs Matrix  

 Pain 
 Aspiration 

 Expressed 

 Research possibilities constrained by fear of violating consent promises 

 Lack of access to larger data sets due to non-sharing of data 
 Discover medical breakthrough/insight 

 Be published in top journals, invited to speak at top conferences 

 Latent 
 Staff unhappy with lack of resources, or stupid processes, or unnecessary menial labor (having to copy disk drives, having to re-validate pipelines) 

 Be the lab of choice for fellows, postdocs, etc. 



 h2. Heather the Human Biology Researcher 


 h2. Titles 

 Professor of human genetics; Head of major research group 

 h3. Background 

 PhD, probably NOT MD. Postdoc. Almost certainly a professor or at a large research institution. 

 h3. Personality 

 Visionary, dislikes mundane details, strong preference for open source and transparency, because they never spend money. They are good at convincing their institution to buy things for them. They only make money from grants, so grant-writing is a core skill. 


 h3, Needs Matrix 

 Pain 
 Aspiration 

 Expressed 

 Lack of access to larger data sets due to non-sharing of data 

 Inability to get enough grant money 

 Getting budget built into grants to cover infrastructure needs 
 Be published in top journals, invited to speak at top conferences 

 Latent 
 Can’t do the advanced computational stuff because they don’t have the resources to get it done. 
 Be the lab of choice for fellows, postdocs, etc. 


 h2. Clyde the Remote Admin 


 h3. Titles 

 System Administrator 

 h3. Background 

 h3. Personality 

 Examples 

 Needs Matrix 


 Pain 
 Aspiration 
 Expressed 


 Latent